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Marketing is an artistic science which contains plenty of talent and impressive power to sell or advertise any small,
medium or large scale firm’s products or services.
The American Marketing Association describe Marketing as the process to plan and execute the concept, evaluate,
promote and distribute the idea plus services to make exchanges that fulfills individual as well as organization’s
requirements.
If you are a creative, strategic thinker and have a passion of achieving targets given to you then marketing is a dynamic
field for your career start-up to become a corporate savvy. It is a mixture of art, analysis, creativity, and communication
power to create value and connect opinions with the people and businesses that will value them.
Marketing managers make goals, identify strength and weakness of a company to solve issues arising in business and
achieve the desired target. Whatever the product or service it maybe, building a profitable pictorial of the firm to
targeted customers is a key to success in any organization. Earning a degree with a major in marketing might help you
to gain sound knowledge in today’s competitive global market and may lead to success in various sectors such as
e-commerce, sales, communication, advertising, market research, project handling, consumer behavior and a lot more.
Salaries vary according to the managerial positions held in a corporate. As per the estimated report predicted by Labor Department of U.S., following salary data is fetched:
Job Title | Mean Annual Salary |
---|---|
Marketing Manager | $126,190 |
Sales Manager | $116,860 |
Public Relations Specialist | $105,690 |
Promotions & Advertising Manager | $103,350 |
Market Research Analyst | $67,130 |
Marketers plans, coordinates, direct different policies such as identifying the demand for products and services
offered by an enterprise and its competitors, and find out needs of the potential customers.
They develop various plans to achieve the goal of the firm by maximizing its profit ratio or share of the market. They
ensure that an expectation of the customers is satisfied and also estimate the product development trends that
indicate the requirement for new products or services.
The job outlook for marketing degree holders might be fruitful. Research work and publicity for the particular brand or service in any company is the main target of the company to set success margin. With the help of marketers company can market its product/service to the targeted people.
On-campus as well as Online business marketing degree programs is common at every stage of schooling that is from doctorate studies to professional certificate. Top business administration schools, colleges and universities offers various degree levels as listed below:
BLS predicts unique job prospect for each occupation. The table given below shows the increase in employment growth by the end of year 2020:
Designation | Employment Growth |
---|---|
Market Research Analyst | 41% |
Public Relations Specialist | 21% |
Promotions, Advertising & Marketing Manager | 14% |
Sales Representative | 12% |