Online Business Marketing Degree Programs - Top Business Administration Schools

Online Business Marketing Degree Programs - Top Business Administration Schools

Marketing is an artistic science which contains plenty of talent and impressive power to sell or advertise any small, medium or large scale firm’s products or services.

The American Marketing Association describe Marketing as the process to plan and execute the concept, evaluate, promote and distribute the idea plus services to make exchanges that fulfills individual as well as organization’s requirements.

If you are a creative, strategic thinker and have a passion of achieving targets given to you then marketing is a dynamic field for your career start-up to become a corporate savvy. It is a mixture of art, analysis, creativity, and communication power to create value and connect opinions with the people and businesses that will value them.

Marketing managers make goals, identify strength and weakness of a company to solve issues arising in business and achieve the desired target. Whatever the product or service it maybe, building a profitable pictorial of the firm to targeted customers is a key to success in any organization. Earning a degree with a major in marketing might help you to gain sound knowledge in today’s competitive global market and may lead to success in various sectors such as e-commerce, sales, communication, advertising, market research, project handling, consumer behavior and a lot more.

Salaries vary according to the managerial positions held in a corporate. As per the estimated report predicted by Labor Department of U.S., following salary data is fetched:

Job Title Mean Annual Salary
Marketing Manager$126,190
Sales Manager$116,860
Public Relations Specialist$105,690
Promotions & Advertising Manager$103,350
Market Research Analyst$67,130

Marketers plans, coordinates, direct different policies such as identifying the demand for products and services offered by an enterprise and its competitors, and find out needs of the potential customers.

They develop various plans to achieve the goal of the firm by maximizing its profit ratio or share of the market. They ensure that an expectation of the customers is satisfied and also estimate the product development trends that indicate the requirement for new products or services.

Different Role performed by marketers is as listed below:

  • Establish marketing plan and promotional activities such as trade shows, sales leads.
  • Create customer sales tools and materials including presentations, research materials, etc.
  • Plan marketing budget, oversee sales promotion activities.
  • Develop product awareness through electronic marketing methods, events and a lot more.
  • Manage product life cycle, identify strategic opportunities, and propose new marketing strategies.
  • In short, marketers perform multi-tasking activities in a firm. Besides promoting and advertising company’s product/service, they also consider the demand of products/services and corresponding supply ratio and also identify the potential customer.

The job outlook for marketing degree holders might be fruitful. Research work and publicity for the particular brand or service in any company is the main target of the company to set success margin. With the help of marketers company can market its product/service to the targeted people.

The possible career options after specialization in marketing is as follows:

  • Public Relations Specialists
  • Market Research Analysts
  • Sales Managers
  • Promotions, Advertising & Marketing Managers
  • Sales Representative
  • Product Executive
  • Customer Service Representative

Major in marketing might lead you to a wide array of employment in multiple sectors such as:

  • International & Corporate management
  • Professional, Scientific, Technical services Organizations
  • Computer Systems Design & Services
  • Manufacturing, Real Estate Firms
  • Insurance carriers
  • Software publishers
  • Commodities & Securities Exchanges
  • Federal & State Government Agencies

On-campus as well as Online business marketing degree programs is common at every stage of schooling that is from doctorate studies to professional certificate. Top business administration schools, colleges and universities offers various degree levels as listed below:

Doctoral or PhD programs in business marketing

  • Duration: 2-5 years.
  • Offered by: Colleges, universities.
  • Eligibility: Minimum master's or bachelor's grade with relevant work experience and sometimes GMAT score is also required. Dissertation work done during masters may also be considered.
  • Ideal for: Research work, post-secondary teaching, becoming a professor in a university or reaching at a top most executive designation.

M.B.A. in Marketing

  • Duration: 1-3 years.
  • Provided by: Colleges, universities.
  • Requirement: Bachelor's degree.
  • Best suited for: Earning a master’s degree enables students to get to managerial positions in different fields
  • Earning a master’s degree might help you find highly rewarding jobs with endless growth opportunities.

Bachelor of Business Administration

  • Duration: 2 - 4 year.
  • Given by: College, University.
  • Necessity: High School Diploma/GED.
  • Ideal as: Entry and Mid-level entrepreneur occupation.

On-campus and Online Associate’s program in marketing

  • Duration: 2-year.
  • Offered by: Community and four-year colleges, universities, vocational plus trade schools.
  • Necessity: High School Diploma/GED.
  • Best suited for: First step into Entry level positions such as Public Relations Assistant, Sales Associate, and Advertising Assistant Manager.

Business Admin Certificate - Concentration in Marketing

  • Duration: Approximately 1-2 years.
  • Offered by: Community colleges, technical institutes, school, college.
  • Necessity: High School Diploma/GED.
  • Good for: Doing Small courses in marketing.

Diploma in Marketing

  • Duration: Approximately 6 months-1 year.
  • Offered by: Community colleges, technical institutes, business schools, colleges.
  • Necessity: High School Diploma/GED (Prior experience in marketing is preferred in some colleges).
  • Ideal for: Gaining marketing experience in a short phase of time.

BLS predicts unique job prospect for each occupation. The table given below shows the increase in employment growth by the end of year 2020:

Designation Employment Growth
Market Research Analyst41%
Public Relations Specialist21%
Promotions, Advertising & Marketing Manager14%
Sales Representative12%